Daily Brief – Brent sub $60

Humphrey Percy
Chairman and Founder
Fri 11 Apr 2025

Brent sub $60

The last time that oil was at this level (now clawed its way back to $62) was in February 2021, following the 18% drop in price in the past 6 days. Currently, although for very different reasons, events plus supply resemble what happened to the oil market in 2020, when during the economic slowdown caused by the Covid pandemic and lockdown, Saudi Arabia maximized production. This time the unfolding and unpredictable global trade war is the market event together with the imminent supply event of the OPEC+ decision to increase production by 411,000 barrels per day. With no sign yet that there is a rapprochement between the USA and China as the two largest global economies engaged in a bitter trade war, despite other smaller nations looking to negotiate with the USA, it does not look good for the global economy nor for the oil price. Nowhere is this low oil price level more front and centre of mind than in the US oil industry, where $60 is below the breakeven price for many producers and where the pump baby pump mantra merely causes a hollow laugh.

EUR/USD 1.1132.

US Inflation

Is it just us or is the Chair of the Federal Reserve looking even more careworn than usual? It would be unsurprising if he were since he is beset by conflicting economic factors in the US markets. Inflation at 2.6% looks to be going the right way, but he knows that with Trump tariffs that is going to reverse. Stock and bond market moves of the magnitude seen in recent days, prompted by the war of words and on off on tariffs, would be more than enough for a Fed Chair. On top of that, he has POTUS calling for lower interest rates now or else. That has prompted Chair Powell to say that he will not resign as that is clearly the presidential or else. Moves of this magnitude place strains on market participants and security margin calls prompt sudden liquidity glitches. More than enough to give Jay Powell sleepless nights.

GBP/USD 1.2933.

US Tourism

Top country for visiting the USA is Canada with over 20 million while the UK makes 4 million visits. A thoughtful CNN piece yesterday suggesting that Europeans are cancelling trips en masse concerned over the present POTUS anti foreigner invective or even that they may be detained/deported. While POTUS may not care too much about fewer French and Germans when other nations – think China and India – follow suit it may give pause for thought: in no less than 29 states tourism is in the top 3 employers.

The other factor of course is that if the USD gets much weaker you can bet that those same high minded tourists will doubtless be back – though holding their noses maybe.

USD/JPY 144.86.

Fashion Wars

Big numbers again in the world of fashion as Prada snapped up Versace for $1.36 billion yesterday and added it to its stable of brands which includes Miu Miu and Church’s Shoes. Versace last changed hands in 2018, when Capri Holdings owners of Jimmy Choo and Michael Kors paid $2.15 billion for the company demonstrating that not only is high fashion a game of big bucks but also one that is fickle when it comes to value.

EUR/GBP 0.8615.

Up Where We Belong

There must have been something in the water at this time in April 1983 which saw a burst of rock and pop creativity in fact on this day 42 years ago when Joe Cocker and Jennifer Warnes wowed the audience at the Academy Awards in Los Angeles winning  the best song prize and thereby fuelling sales of 2 million copies.

Who knows what tomorrow brings?
In a world, few hearts survive
All I know is the way I feel
When it’s real, I keep it alive

The road is long, there are mountains in our way
But we climb a step every day

Love lift us up where we belong
Where the eagles cry, on a mountain high
Love lift us up where we belong
Far from the world below, up where the clear wind blow

Some hang on to used to be
Live their lives, looking behind
All we have is here and now
All our life, out there to find

The road is long, there are mountains in our way
But we climb them a step every day

Love lift us up where we belong
Where the eagles cry, on a mountain high
Love lift us up where we belong
Far from the world below, up where the clear winds blow

Time goes by
No time to cry
Life’s you and I
Alive today

Love lift us up where we belong
Where the eagles cry, on a mountain high
Love lift us up where we belong
Far from the world below, up where the clear winds blow

Discussion and Analysis by Humphrey Percy, Chairman and Founder

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