Daily Brief – Holcim

Humphrey Percy
Chairman and Founder
Mon 4 Aug 2025

Holcim

The giant Swiss cement making company is the latest example of how failing to hedge or protect earnings from adverse exchange rate movements can hurt even the largest and most sophisticated international companies as well as those in the SME sector which operate on narrower profit margins. In Q2, Holcim saw a rise in sales which was entirely eclipsed by the strengthening Swiss Franc. With CHF strengthening against MXP, AUD and EUR without the negative effects of the strong CHF on the translation of Holcim’s overseas earnings profits would have been almost 10% higher.

EUR/USD 1.1587.

World Armies

In these days of drones, electronic warfare and increasingly sophisticated fighting from remote cross border locations, the size of an army is still relevant for differing reasons including for example to act as a population control mechanism as in the case of North Korea which at 1.28 million has the fourth largest army in the world and only 35,000 less than the USA. China has more than 2 million while Russia has 1.134 million to Ukraine’s 730,000. The smallest army in the world is, of course, the Pontifical Swiss Guard the military unit responsible for protecting the Pope and the Vatican City in Rome. Established in 1506 it comprises just 135 guards.

GBP/USD 1.3279.

Physalia Physalis

This is more commonly known as the Portuguese man o’warwhich is not a jellyfish but a marine creature that resembles a jellyfish and is venomous and if not deadly certainly sufficient to prompt the French authorities to shut beaches in parts of South West France this weekend following a number of sightings. With its air filled bladder, 20 foot tentacles and blue and rainbow colours while not necessarily fatal it can cause symptoms which can cause victims to drown. So if your holidays are taking you to the Landes Region in places such as Biarritz, Anglet, Bidart or Seignosse the swimming pool is a more sensible option than the sea until the Portuguese Men o‘war return to their customary more tropical habitat.

EUR/GBP 0.8726.

The Falkirk Triangle

This is the area of Scotland between Falkirk, West Lothian and Stirling and 35 years ago for a period of 7 years it attracted great interest due to the number of UFO sightings. This weekend saw enthusiasts getting together to re-live the era of the UFO in Perthshire. Cynics who put most/many of those sightings down to over enthusiastic sessions in the pubs within the triangle have been admonished by the sheer amount of evidence. If you have a moment take a look at the Calvine photograph dubbed “the best UFO picture ever” which was taken in 1990 and which clearly shows a spaceship with a RAF Harrier jet circling it. A case of ET phone home if ever there was one.

EUR/JPY 170.79.

You Really Got Me

This day in far off 1964, Ray Davies and The Kinks turbo launched their careers with this number which remains a staple of all self respecting Dad dancers of a certain age who still feel impelled to strut their stuff and throw some shapes when disc jockeys or tune meisters at weddings, 21st’s and other celebrations want to get both them revved up and the rest of the party going.

Girl, you really got me goin’
You got me so I don’t know what I’m doin’
Yeah, you really got me now
You got me so I can’t sleep at night

Yeah, you really got me now
You got me so I don’t know what I’m doin’, now
Oh yeah, you really got me now
You got me so I can’t sleep at night

You Really Got Me
You Really Got Me
You Really Got Me

See, don’t ever set me free
I always wanna be by your side
Girl, you really got me now
You got me so I can’t sleep at night

Yeah, you really got me now
You got me so I don’t know what I’m doin’, now
Oh yeah, you really got me now
You got me so I can’t sleep at night

You Really Got Me

Discussion and Analysis by Humphrey Percy, Chairman and Founder

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